Are you a small business owner or a youngster eager to start your own business? Today in this blog post I will tell you the importance and the types of logo.
If you are any of them you must be willing to build your image in the market. Well establishing yourself in the marketplace is never an easy task.
Various factors together make your business successful and today we will talk about one of them. Logos are not the synonym of the brand but they are an integral part of any business.
Your logo is possibly the first interaction people have with your company and therefore it gives you the best chance to impress your audience.
A business logo appears on all company letterheads communications marketing and advertising pieces business as a graphic representation or symbol of your company.
And creating such an important thing requires a lot of research creativity and understanding. Today in this blog post I will tell you the importance and the types of logo.
Why you need a logo
Firstly let’s understand in detail why your business needs a logo. How will you differentiate if I ask you to distinguish between Coca-Cola and Pepsi without tasting them?
I’m sure your answer will become on ourselves easy we will check the bottle wrapper it’s extremely easy to recognize any brand by its logo.
When I say McDonald’s you recall a big m when I say Starbucks you’ll call it a green emblem when I say apple you recall a bit of an apple.
These examples simply mean that a logo is not just a symbol of your brand it is much more than that.
Understanding Logos in detail
Let’s understand this in detail a logo is important because it displays your identity.
Your logo conveys ownership it tells your customers who you are, what types of products or services you sell, and how you are unique from others.
Therefore when the logo looks pretty and new customers automatically come to your brand. But it is not meant to look pretty only a logo should also distinguish you from the competition.
If your logo looks unprofessional people will certainly question the reliability of your products and services. A strong logo ensures that your audience remembers your brand and gets positive vibes.
Logos build a symbolic link between people’s memories and emotions.
Let’s take a quick example of Nike the shoes are just shoes but they communicate the right feeling.
You might have noticed that some brands use a symbol and text in the logo and some use only symbols some used only text.
Designers follow these logo designs because these are the types of logos. However, they are all a combination of typography and images. Yet each type of logo resonates with a different feeling.
7 Different Types of Logo
Now let’s understand what types of logo generates which feeling.
1. Monogram logos
Monogram logos or letter marks are logos that consist of letters like IBM, CNN, HP, and HBO.
People usually use their business initial three letters while creating this type of logo. Choose this type of logo if your business’s name is lengthy.
These are also word-based logos but this logo mainly focuses on businesses’ full names.
Coca-Cola is a fantastic example of this type of logo. Word mark logos work very well when a company has a different name like Google Nike you know typography and everything in these types of logo.
Hence selecting appropriate colors and fonts is essential. A word mark will work best if you’re a new business and willing to get recognition by your full name.
3. Pictorial logo
The pictorial logo is a graphics-based logo it is pretty common for many brands to use any image or icon as their logo.
From Twitter to apple they use these types of logo. An image-based logo needs more research and understanding of human psychology.
Generally, people get confused to understand the logic behind the font you have used for your word in your logo.
But it can’t happen with icons a pictorial logo is effective if your brand is already famous. However, that’s not necessary you can create a fantastic image for your business that can raise your services.
4. Abstract logo
Abstract logos are those that ordinary people don’t get quickly. Actually, abstract logos are the geometric form that represents your business.
Abstract logos give you the freedom to create something unique and attractive and creative. Abstract logos can be a tricky choice because abstract is a tough form of art.
There can be a very thin line between creating abstract art or trash. Therefore only those professionals who understand art well should create these logos.
Pepsi Olympics and adobe are some famous examples of abstract logos.
Mascot logos are those that include illustrated characters often colorful sometimes cartoonish.
A mascot can be an illustrated image of the brand ambassador of your business or any other person. Mascot logos are rare because everybody doesn’t prefer a full human face illustration.
However, it can be useful if your target audiences are kids and families. KFC Pillsbury mail shrimp and quicker are a few examples of these types of logo.
6. Combination logo
As the name suggests combination logo is a logo composed of words and a pictorial mark. Abstract mark or mascot a combination logo is an excellent choice for almost every business out there.
Dunkin donuts Adidas and dove are a few examples of these types of logo.
7. Emblem logo
Now the next is the emblem logo which consists of a font inside a symbol or an icon. These logos look classy and show legacy but like mascot logos and emblem designs won’t be easy to replicate across all branding.
Lots of public agencies and schools might favor an emblem’s traditional look still it can also serve any up-and-coming private businesses quite well.
Especially those in the food and beverage industry. BMW Harley-Davidson and Starbucks are some famous examples of emblem logos.
So these were the top logo types that you can check before finalizing anyone for your business.
Well, there are no hard and fast rules to creating specific types of logo for any particular niche. It’s your choice and what you prefer but make sure that your logo matches your business and services.
Because your logo is just like an id card of your business.