Are you new to digital marketing and want to know What is SEO, Its terms, and its types? So in this blog post, we are going to explain SEO basic terms for beginners.
You must have heard this word numerous times in digital marketing and there’s no doubt that SEO is the biggest tool to get your page rank on number one on Google.
But before you utilize this gem of a thing, you should know what it is. And if you’re just starting with SEO terms, that means you guys are beginners.
And there are numerous amount of blogs and vlogs available for you. So let’s find out some basic SEO terms for beginners.
What is SEO?
So what is SEO? What is Search Engine Optimization? Search engine optimization aims to draw an enormous amount of traffic to your website by bringing it to the top of the search engine results.
SEO is used by businessmen and individuals to maximize their visibility by boosting their websites and by boosting the content that they are putting out there.
SEO is like a magnet to the people that are searching the keywords that you are putting in your content or your website.
So the question arises, is SEO important in digital marketing? And if yes, why is SEO so important in digital marketing?
The ranking factor is key to success in digital marketing.
However, it is not possible to gather a vast amount of traffic on your website, but SEO ensures that it is a probability constant work on SEO which brings success to your website.
Here are some factors why SEO is tremendously important in digital marketing. Generally, a user refers to a website that has a higher ranking in search engines.
Nobody likes to go down and see, oh there’s this article as well. Nobody has time for that and that’s why SEO is important in digital marketing.
Importance of SEO in Digital Marketing
It helps in the promotion of the website and the brand that you have created. Higher ranked article usually gets more shared on social media like Facebook, Twitter, and most importantly on LinkedIn as well, increasing the traffic and at the same time trust in the people for your brand.
Overcome the Competition in your Niche
SEO terms help beginners in increasing customers and overcoming the competition in their particular field. The higher you rank, the more chances are people reading your article.
Ask yourself how many times you have gone down to read an article. Well, you haven’t.
And that’s why the higher you rank, the more chances are for you to get more customers and beat the competition that you have in your particular field.
And that is one of the biggest advantages of SEO in digital marketing. Now as I’ve said, enough about the keywords, what are they and how are they important and relevant in SEO?
Well, your SEO keywords and phrases make it possible for the user to search you out on Google.
In other words, you need to know what keywords are they using while searching in your particular feed and use them in your web content. And that is how you rank. And that is how the keyword works in SEO.
What is Google Search Algorithm?
Now, let’s say you’re doing an enormous amount of research and using proper keywords while uploading your content with the help of SEO.
But you still got to go through the Google search algorithm. Right? What is the Google search algorithm?
Google’s search algorithm is a complex system by Google that helps Google to rank and return the page that is more relevant to what the search query has sent him.
To be more precise, the whole ranking system consists of were varieties of factors such as usability, content quality, and content relevance.
But how does the Google search algorithm works? Let’s find out.
Google Algorithm Factors
There are many factors that come while giving their results in SEO and we’ll definitely be going through some of them that have been listed by Google.
That influences the results that have been sent by the Google search engine. Let’s go through them.
1. Meaning of the query
To return the relevant results, Google must understand what the query is. What is the intent behind the query?
They must understand and access various things such as the meaning of the word, and what exactly the used word means in the native language.
2. The intent behind the query
What does the user want by using this particular query? Such as does he want a review? Does he want a definition? Do you want to purchase that product and all that stuff?
3. Freshness of the content
The content should be updated. Nobody wants the results that have been 20 years past, right? Because they are not relevant now.
This is how Google stayed relevant by giving the results. No matter how relevant the content is, if the quality isn’t there, if the depth in the content isn’t there, then the content is nothing.
And that’s why Google has to prioritize the content on the basis of content quality. Such as are the expertise in that particular field, are they authentic?
Are they trustworthy? One of the key elements that go into the play is the page rank algorithm.
It assigns the numeric value to the content or the article based on how many backlinks this article is going to get. And that’s how the quality of the content is decided by Google.
Types of SEO
Well, now you know how the Google algorithm works, but do you know how many types of SEO there are? Well, don’t worry, we’re here for you.
In the digital world, there are 4 types of SEO on-page SEO, off-page SEO, Technical SEO, and Local SEO. Let’s discrete them out and discuss that.
1. On-page SEO
2. Off-page SEO
3. Technical SEO
4. Local SEO
By following these tips, you can improve your chances of showing up in local search results.
So these are some basic terms for beginners to understand what SEO stands for.